Trust · Methodology

What a status label actually verifies

MapLeadScout labels describe what was checked and when — not a guarantee of outcome. This page defines each one precisely, states what it does not confirm, and explains how a repeated business is detected before it reaches an export.

Last reviewed September 4, 2026 · Written and reviewed by MapLeadScout Team

How a record is built

Five steps, in order

  1. 1

    Capture

    A listing’s visible fields are read at the moment it is saved: name, category, phone as shown, address, rating, review count, opening hours, coordinates, and the Maps URL.

  2. 2

    Normalize

    Phone numbers are converted to a consistent international form and kept as text, never as a number, so leading zeros and a leading "+" are never lost or turned into scientific notation.

  3. 3

    Enrich

    When a website is present, its own public pages are checked for a published email address or social link. Nothing is inferred from a business name or category.

  4. 4

    Deduplicate

    A new record is compared to what is already saved by Google place ID first, then by normalized phone and canonical Maps URL. A match is merged, keeping the most complete version rather than creating a second row.

  5. 5

    Timestamp

    Every record carries when it was captured. A dataset card’s "Last checked" date describes the same idea at the dataset level.

Status definitions

Four labels, and exactly what each one means

Contact-ready phone

A supported number was standardized with its country code; this is not confirmation that a WhatsApp account is active.

Public email found

Email was visible on a public page of the business website when checked.

Website reachable

The website returned a usable response during the latest check.

Last checked

Timestamp records when the website or dataset row was most recently reviewed.

What these labels do not verify

Stated as plainly as possible

  • "Contact-ready" describes phone-format standardization only. It does not confirm the number is currently in service, or that its WhatsApp account (if any) is active.
  • "Public email found" describes where an address was seen. It does not verify deliverability, and does not confirm the mailbox is monitored.
  • "Website reachable" reflects one request at check time. A site can go offline, change domains, or restrict automated access afterward.
  • Rating and review counts are a snapshot. Google Maps values change continuously and are not synced back after capture.
Questions about methodology

Questions before you buy

Does "contact-ready" mean the number is on WhatsApp?

No. It means a supported number was standardized to its international format for calling or click-to-chat. Whether a WhatsApp account exists on that number is not checked.

How is a duplicate actually detected?

By Google place ID when one is available, then by a normalized phone number, then by the canonical Maps URL — a version of the Maps link with viewport and session parameters stripped out so the same place always resolves to the same key.

Why does a dataset show a percentage instead of a guarantee?

The "contact-ready" percentage on a dataset card is a count of records with a standardized phone number, out of the total. It is a coverage number, not a delivery or activity guarantee for every row.

Can I verify a status myself before buying a dataset?

Yes — the sample CSV linked from the home page uses the same field names and status conventions described on this page, so you can check the shape before requesting a dataset.